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What is “The Product Journey”? How does each user touchpoint affect the lifecycle of your product? From getting the word out there to building your brand advocates, from discovery to awareness, from consideration to action and then delight, find out all about the journey your potential customers go through.

But let’s start with some humor, shall we?

“A product manager walks into a bar. Only one stool, one bottle because the owner built minimum viable product!”

“An SEO copywriter walks into a bar, bars, tavern, pub, pubs, public house, Irish, bartender, drinks, beer, wine, liquor…”

Hi there! Welcome to the blog where nothing is off the table.

It is only when you know who your customers are and what they might want, is when you can convince them you have the solution!

No one comes to your site/product by fluke. It is always a combination of several touchpoints which the customer experienced, either consciously or sub-consciously. And as they say, one size doesn’t fit all. We started The Product Journey with the same pretext.

Every brand has a story and your customers are waiting to hear your story. They want to get to know you, believe in your story and build a personal connection with you. They buy “why” more than “what”.

We believe you can reach the right audience by segmentation and behavior analysis. Once you identify the right audience and their problem, your product comes next! While you and your competitors might solve the problem in similar ways, often the difference between good and great products lie in the “user experience“.

If you like our work, feel free to express it! #FreeSpeech

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