How does a product taxonomy help you? Imagine you go to a department store to get a few things. Naturally, you’d go to the … Read More ›
Category: Product
Your product comprises of the website, mobile apps if available and any platform you use to serve the user.
When you’re selling online, you want to make sure your product represents who you are and what you believe in. But before you do, look at what the industry trend is and what your competitors are doing.
For buyers, the only interesting part they see is what they want to buy. They are not interested in knowing about your hard work, marketing strategies, the people involved, or your business’ history. They want to see what is in for them.
Every business is different and there is no magic formula to all. However, you might want to look at what is working for them and analyse the same for your business as well.
Everyone acknowledges personalization is the way to increase customer engagement. Let’s illustrate. “The season of leather jackets and fur coats is finally here! Wait, what? … Read More ›
Imagine you’re at a retail store outlet of a reputed brand. You casually enter the shop and begin to browse through. 20 minutes later, you … Read More ›
Search: Sale season is finally here! You decide to go online to make the most of it. Type in “fur coat” and hit the search … Read More ›
“If only they would show me a leather jacket to go with my floral dress and complete my look”. “If only they would show me … Read More ›
