Instagram, Facebook, LinkedIn, Twitter, Snapchat – they rule our lives! Everyone is online, all the time. Why shouldn’t your business be? Even so, what is all the hype about social media management? True that you needn’t be active on all the numerous platforms; you can experiment and choose what works best for you. However, you need to be active on some of the platforms! That being said, what is the definition of “active”? How often should you post to “remain active” on social media?
Every platform has a different audience and a different set of expectations. While you should aim for consistency and not frequency when posting to social media sites, it is important to keep your audience engaged. Leave them wanting for more but also give them enough to come back to you!
Yes, we know what you’re thinking. “I already work 16 hours a day, hustle day and night and now you want me to create content for several social media platforms on a regular basis?” Hey, we get you! We had the same dilemma too! But we found a solution and we’re gonna present it to you.
Do More in Less Time
Social media requires regular content creation, being quick and responsive. Whether it is a comment or retweet, customers and your followers want to engage with you. In order to save time and achieve a few business goals from social media, social media automation is the way to go! Although automating the process will still need you to step in from time to time, it helps save you time and effort. Human intervention will still be required though.
Why automate social media?
Imagine if you had enough time to plan, draft and create content for all individual social media platforms. You’d no longer have to create all the content in a short span of time and you’d have ample time to ideate your content, specific to each platform, user and behavior. Scheduling posts in advance would not only help you develop a systematic social media strategy but also save you time from ad-hoc content creation.
Increase user engagement
You have a certain number of fans and followers who love your product, brand, community and everything about you! You share updates about your product, brand, and company but is that enough? No, they want to be a part of your community! They want you to involve them in your marketing activities. Regular updates on social media help users interact more and more with your brand, thereby, increasing user engagement. Not only do the users get enough information about you but they also develop a personal connection with your brand.
Easy to use
Social media automation tools are smooth and easy to use. With visuals and tutorials, they make automation a cakewalk. With such readily available tools, what would stop you from reaching your goals? 😉
The more active and consistent you are on social media, the higher the traffic you drive. The higher the traffic you have, the higher are the chances of visitors converting. This also means better ranking on search engine and more sales.
Before you jump into social media management with automation, here are a few tips:
- Don’t automate interactions – While at first, it might sound fancy and tempting, automating responses or comments will come across as spam. Bot generated content isn’t well received when users are interacting with your content. Show your human side here.
- Automate posts – The purpose of this article is to help you automate social media posts and things off your editorial calendar. Getting up every day to contemplate what to post next can be taxing and we understand that. Hence, we encourage you to automate things like social media posts.
- Experiment – Yes, everyone has a favorite automation tool of their own. The tools we like might not suit your needs and vice versa. Same goes for social media content strategy. While one would like to keep their social media tone chatty, another would like to keep a more informational tone. Experiment with different tools and strategies to identify what works best for you.
There are numerous tools like Buffer, Hootsuite, CoSchedule, Sprout Social, etc which you can use to automate your social media. However, for the purpose of this article, we’re gonna talk about Buffer.
Getting Started With Buffer
Buffer is a software application for web and mobile, designed to manage social media accounts, namely, Twitter, Facebook, Instagram, LinkedIn, Pinterest, etc.
Buffer offers a free and a paid plan. While you can connect up to 3 accounts in the free plan and 10 posts at any given time, you can connect up to 8 accounts and 100 posts per social media account in the paid plan. Their paid plans start at $15 a month. Buffer also offers a business plan with similar features but advanced analytics such as a comparison between two different metrics, etc.
Once you create an account on Buffer, you’d be taken to your dashboard where you’d be prompted to connect your social media accounts. You can connect up to 3 accounts in the free plan and 8 accounts in the paid plan. However, Pinterest can only be connected via the paid plan. Choose a plan you’re comfortable with and set up your account. Oh, did we also mention there is a free trial period? (7 days for an individual account and 14 days for a business account).
Now that you’re all set, it’s time to create your first post! Select the account you’d like to post or schedule a post on and head over to content creation. Once you create your post, you can choose to share it immediately or schedule for a later time. Do not forget to check out the default time zone of your account (e.g., the default time zone of our account is GMT).
You can also invite your team members to edit your posts within the same account, making coordination easier!
Buffer also gives you insight into your post interactions. You can sort and view posts by “Most Popular”, “Most Likes”, “Most Clicks”, “Most Shares”, and “Most Reach”. Export this data and identify the type of content and brand tone which works for you.
Whether you’re a small business or a larger organization, automating social media is the way to go. With the amount of time you save and the efficiency, you sure can hope to skyrocket y our business. Nevertheless, social media is a two-way street. While you can automate tasks like content creation, you’ll still have to manage content strategy. Once you start measuring your content’s performance on social media, you can then think of ways to experiment and improve your strategy.
If you like any other social media automation tools or have any questions, please comment below or write to us at [email protected]