Simply put, attribution model is a way to attribute conversions to your marketing activities. Ideally, we would like to believe that a visitor finds you … Read More ›
Category: Marketing & Advertising
Read about marketing & advertising for e-commerce sites. Social media, digital content, search engines, email campaigns, etc. All of them affect the way people perceive and interact with your brand. Drive top of the funnel traffic to convert into sales and customers with our insights on Marketing & Advertising.
However, you won’t get customers if you don’t understand the customer’s problem, identify the gap and propose how your solution solves their problems. Well, how do you propose it? Show it to people! Furthermore, build an extensive marketing plan which evolves with your business.
Every business starts with a solution to a problem. You either solve the problem for someone or provide a better solution to an already existing … Read More ›
What is inbound marketing? How do you know that what you’re doing constitutes as inbound or outbound? Well, to make things easier for you, inbound … Read More ›
“The money lies in the list”. If we had a penny for each time we heard it, we’d all be billionaires! Nevertheless, as cliche as … Read More ›
Instagram, Facebook, LinkedIn, Twitter, Snapchat – they rule our lives! Everyone is online, all the time. Why shouldn’t your business be? Even so, what is … Read More ›
The holiday season is here. Seasons Greetings to you and your family! Eat, merry and rejoice. Yes, holidays may be the most wonderful time of … Read More ›
Marketing vs User Experience. Marketing guys care about user experience. Product guys care about user experience. Tech guys care about user experience (well, to an … Read More ›
“Sure, most of my customers use either an iPhone or a MacBook, makes more sense to spend more on Apple Search Ads”. Yes, it certainly … Read More ›
Why is it that some brands pop out of nowhere and become an overnight success while some struggle to get the word out? Is it … Read More ›
Which brand immediately strikes you when you think about instant noodles? Maggi? When you want to clean a wound? Dettol? When you want to … Read More ›
