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Category: Marketing & Advertising

Read about marketing & advertising for e-commerce sites. Social media, digital content, search engines, email campaigns, etc. All of them affect the way people perceive and interact with your brand. Drive top of the funnel traffic to convert into sales and customers with our insights on Marketing & Advertising.

However, you won’t get customers if you don’t understand the customer’s problem, identify the gap and propose how your solution solves their problems. Well, how do you propose it? Show it to people! Furthermore, build an extensive marketing plan which evolves with your business.

Attribution Model Business
Marketing & Advertising

How Do Attribution Models Impact Your Business?

Simply put, attribution model is a way to attribute conversions to your marketing activities. Ideally, we would like to believe that a visitor finds you … Read More ›

Posted on October 30, 2019October 31, 2019
Early Adopter Marketing
Marketing & Advertising

How To Find The Right Early Adopters For Your Business?

Every business starts with a solution to a problem. You either solve the problem for someone or provide a better solution to an already existing … Read More ›

Posted on May 23, 2019August 3, 2019
Inbound marketing
Marketing & Advertising

Why You Should Care About Inbound Marketing?

What is inbound marketing? How do you know that what you’re doing constitutes as inbound or outbound? Well, to make things easier for you, inbound … Read More ›

Posted on May 7, 2019November 24, 2019
Email marketing tips to improve sales
Marketing & Advertising

Email marketing tips to improve sales

“The money lies in the list”. If we had a penny for each time we heard it, we’d all be billionaires! Nevertheless, as cliche as … Read More ›

Posted on March 17, 2019May 6, 2019
Social Media Management
Marketing & Advertising

The Social Media Management Tactic You Should Be Focusing On

Instagram, Facebook, LinkedIn, Twitter, Snapchat – they rule our lives! Everyone is online, all the time. Why shouldn’t your business be? Even so, what is … Read More ›

Posted on February 27, 2019March 17, 2019
Leverage The Holiday Season
Marketing & Advertising

Holiday Marketing: It’s Not as Difficult as You Think

The holiday season is here. Seasons Greetings to you and your family! Eat, merry and rejoice. Yes, holidays may be the most wonderful time of … Read More ›

Posted on December 5, 2018March 20, 2019
Customer Experience, Marketing & Advertising

Learn the truth about Marketing vs User Experience

Marketing vs User Experience. Marketing guys care about user experience. Product guys care about user experience. Tech guys care about user experience (well, to an … Read More ›

Posted on September 23, 2018March 18, 2019
Marketing & Advertising

Apple Search Ads Best Practices

“Sure, most of my customers use either an iPhone or a MacBook, makes more sense to spend more on Apple Search Ads”. Yes, it certainly … Read More ›

Posted on July 24, 2018March 1, 2019
Marketing & Advertising

10 Ways to Create Brand Awareness

Why is it that some brands pop out of nowhere and become an overnight success while some struggle to get the word out? Is it … Read More ›

Posted on May 31, 2018March 18, 2019
Marketing & Advertising

Brand: What Does Your Name Say About You?

  Which brand immediately strikes you when you think about instant noodles? Maggi? When you want to clean a wound? Dettol? When you want to … Read More ›

Posted on April 12, 2018March 18, 2019

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