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Product Requirement Document

Project Module

Career Services and Employee Portal (Desktop Browser)

Product Overview

Two products set in place

  • Career Services: Every learner who purchases a course on MOOCs platform has access to Career Services. The profile details include all relevant information that can be needed for determining skill set and potential of a learner against a job, such as, skills learnt, evaluation score, current designation and so on.
  • Employer Portal: Portal designed to meet the needs of any recruiter who on boards themselves for career services.

Career Services

User Persona: Bob just purchased “Big Data Hadoop Training Certification” and would like to see his potential career options. He likes to be motivated by career services to ace the courses he purchases.

User Pain Point: Bob is a dedicated and hard working employee but is unable to envision his growth due to lack of guidance. He knows his interest and wishes to enhance his skills in the domain but is unable to convince prospective employers about his newly acquired skills. He wishes there was some “proof” to show his effort and potential.

Important Features and Use Cases

  1. Resume builder: Build a candidate’s resume to incorporate profile information as well as efficiency in new skills learned.
  2. Recommended jobs: Adaptive recommend-er system which recommends jobs (per specified number of jobs, say 5) to a learner based on their profile(education, prior experience, current designation), skills acquired and evaluation score. Recommend-er system recommends jobs to learners where affinity or likelihood of the learner is more than 60 % (subject to change).
  3. Job Search: Search for a job according to (keyword, designation, experience, skills, location, type of job). Sorting options (relevance, date) can also be made available.
  4. Apply to a job: Learners can apply to recommended or searched jobs via their in built resume and an optional cover letter.
  5. Affinity: Affinity for a job shows a candidate’s rank compared to all applicants. Factors such as candidate’s profile, experience, efficiency in skills acquired(efficiency can be a measure of evaluated score and interest shown by the candidate in terms of time taken to complete the course), and so on will determine the rank of a candidate. Additionally, courses/skills can be recommended to improve a candidate’s rank.
  6. Self Assessment: Feature available to learners to assess how fit they are for the role and what other skills they could take to improve.
  7. Glossary of skills terms with descriptors: Mapping of keywords/skills in a job description to the relevant descriptor.
  8. Reflective questions for interviews: Practice interview questions for a job posting.
  9. View Applied Jobs
  10. Discussion board for comments on initiative
  11. (Optional) Recommended courses relevant to skills acquired

Segments Targeted

  • Employees willing to enhance their IT skills for better job prospects.
  • Freshers looking to learn new skills in order to set foot in the industry.

Problems Being Solved

  • Experienced professionals want to enhance their skills but cannot find a way to convince recruiters for related roles.
  • Employees know where their interests lie or which area they wish to explore but they might not know the right path or have enough resources to receive guidance.
  • Freshers can identify their interests but find it difficult to step foot in the industry

Key Metrics Impacted

  • Active Users : (Assume a user who has purchased at least one course as an active user) Users performing multiple operations per session (view jobs, search for jobs, browse related courses, participate in discussion forums).
  • Feature Conversion Rate: Users whose interaction (amount of time spent on site, number of actions taken on site, new courses viewed/purchased, the progress of existing course) with the site increases as a result of Career Services.
  • Number of Support Tickets Created: Users create a support ticket if they find an issue while experiencing Career Services.
  • Customer Feedback: Does your service live upto your users’ expectations and address their problems?
  • Lifetime Value (LTV): How much the users of your product are worth – moneywise.
  • Net Promoter Score (NPS): Combination of customer rating and feedback

Key Assumptions

  • Jobs relevant to a course will be available, not a job portal essentially.

User Flow

Once a learner logs into Career Services, a list of recommended jobs is displayed to him. The system achieves this by screening open job postings and matching learner’s skills with keywords in job postings. A learner can further search for a job based on location, keywords, skills, designation (which will again make the system scan through its pool of open jobs to retrieve best results) or continue to apply to recommended jobs. Recommendations are refreshed each time a learner logs into the system, taking into account his progress, courses and profile updates.

Out of Scope

  • Chat with Recruiters
  • Follow Up for Applications
  • Non-Course Related Jobs

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